Representative Clients & Projects

Bacardi brand story and advocacy program development worksession - graphic facilitation.

Herradura vision and brand story worksession - graphic facilitation

Development and customer experience advisor for online craft venture

Product and division concept development

Creative team structure and organization advisor

Online strategies for new business units

Development and e-marketing advisor
Customer experience strategy and recommendations for Betty Crocker and Pillsbury e-commerce stores
Ford
Experience and creative strategy for European technology center

Graphic facilitated Board - Chapter planning sessions

Designed and lead Staff Retreat on CHANGE

Client innovation work included US Army, Google, BASF and the
World Economic Forum

Creative strategy and rapid prototyping for KAO innovation processes

Graphic facilitated evangalist user focus groups
Customer experience strategy and information design recommendations
Advocacy program advisor

Rapid prototyping of ideas to educate users on breadth of product

 

Strategic Solutions Group sales story development

- Story session graphic facilitation

- Business development pilot creative direction

Business Development Prototype strategy and creative direction

Consultant on-boarding tool strategy, design and development

Representative MSquared consulting engagements:

Cisco Sales Workspace vision and customer experience strategy
- Graphic facilitated global WebEx stakeholder and sales interviews
- Worked with experience design team to develop vision and strategy
- Created Sales Wiki with personas, scenarios, and interactive prototype
- Creative directed interactive prototype development

Graphic facilitated Cisco Technical Services vision workshop
- Created interactive vision materials for team iteration

Cisco Field Communications and sales experience strategy
- facilitated alignment around multiple cross-functional communication strategies and initiatives
- developed sales profiles and needs analysis
- created user experience concept visuals, functional specifications

and overall information design
- advised on usability testing, implementation and maintenance

Cisco Field Marketing web experience strategy for business and technology broadcasts, discussions and podcasts

Creative Services collaboration and process improvement workshop

Retained advisor for online strategies and development direction.
Client work included;
· Nike
New division launch recommendations
- Nike Tech gear - MP3 player, heart monitor
· Visa
Intranet focus group and usability advisor, Intranet strategy recommendations
· Firestone
Website assessment and recommendations
· Kikkoman
Developer selection advisor
· eToys
Helped win account, advised on promotional site strategy
San Mateo Union
High School District

District internet strategy recommendations

Recruiting communications creative direction and execution

New software and services solution experience team facilitator

Sales portal advisor: strategy, user experience & functional specifications