| |
Brand
story and advocacy program development worksession - graphic
facilitation. |
| |
Development
and customer experience advisor for online craft venture |
|
Product
and division concept development
Creative
team structure and organization advisor
Online
strategies for new business units |
| |
Development
and e-marketing advisor |
| |
Customer
experience strategy and recommendations for Betty Crocker and
Pillsbury e-commerce stores |
|
Customer
experience benchmarking, redesign strategy and roadmap, creative
direction and interim executive producer |
|
Graphic
facilitated Board - Chapter planning sessions
Designed
and lead Staff Retreat on CHANGE |
| |
Experience
and creative strategy for European technology center |
| |
Creative
strategy and rapid prototyping
Client work included US Army, Google and the World Economic
Forum |
| |
Customer
experience strategy and information design recommendations
Rapid
prototyping of ideas to educate users on breadth of product
Advocacy
program advisor |
| |
Strategic
Solutions Group sales story development
-
Story session graphic facilitation
- Business
development pilot creative direction
Business Development
Prototype strategy and creative direction
Consultant
on-boarding tool strategy, design and development
Representative
MSquared consulting engagements: |
|
Technical
Services Vision workshop
Field
communications and sales experience strategy
- facilitated cross-functional communication strategy and
initiatives
- developed sales profiles and needs analysis
- created user experience concept visuals, functional specifications
and
overall information design
- usability testing, implementation and maintenance advisor
Field
Marketing web experience strategy for business and technology
broadcasts, discussions and podcasts |
| |
Creative
Services collaboration and process improvement workshop |
|
Retained
advisor for e-marketing strategies and development direction.
Client work included; |
· Nike
|
New
division launch recommendations
- Nike Tech gear - MP3 player, heart monitor |
· Visa
|
Intranet
focus group and usability advisor, Intranet strategy recommendations
|
· Firestone
|
Website
assessment and recommendations |
· Kikkoman
|
Developer
selection advisor |
· eToys
|
Helped
win account, advised on promotional site strategy |
San
Mateo Union
High School District |
District
internet strategy recommendations
Recruiting
communications creative direction and implementation |
|
New
software and services solution experience team facilitator
Sales
portal advisor: strategy, user experience & functional
specifications |
